We don’t suppose that bras can change the world — but we do believe the support of a bra gives people the lift they need.


Lift’s better to give than to receive

People deserve to feel dignity and confidence, and bras can make a small but significant difference toward this for people with breasts.

Lift is a project designed to take donations of new and gently worn bras. We clean and distribute them to shelters and organizations across Toronto.

Learn more about donating →


Our simple, yet powerful promise

We will humbly and efficiently serve people around us

We will advocate for the dignity of all, by providing a bra for every person who needs one


The Facts

The Canadian Women’s Foundation reported in 2016 that 2.4 million+ women and girls (13.8%) are living on a low income. According to a 2018 Angus Reid study, 60% of Canadians who say they are struggling financially are women.



of single mothers are raising their children in poverty


of visible female minorities live in poverty


of senior women live in poverty


Give a lift

If you live near Toronto and have a gently worn or new bra to donate, please visit one of our amazing partners or get in touch with us.

Gently worn bras need to pass the best friend test.

Learn More →